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4 Ways to Boost Your Event Through Social Media

Posted by on Mar 11, 2015 in Buffalo Wedding Planning | 0 comments


Whether you’re putting together a fundraiser, corporate or even group event, social media can help to attract potential attendees and engage them to participate in future engagements.

Here are strategic ways to Boost Your Event (through social media):

  1. Organizing An Event on social media: Create an Evite where guests can RSVP to your event online, rates tend to be higher online versus paper invitations. Social media platforms like Facebook and Twitter can help to promote your event to a larger audience and it is a quick way to keep people informed and up to date about the event. A great platform to use is Eventbrite it’s an simple and user friendly website to create your event and keep track of guests.
  2. Promoting An Event: Have a niche for videos and film making? Video marketing might just be the right touch for your business! It has been identified that video marketing builds up the right amount of anticipation for any event and the best part,  it can be produced on a low budget for business start ups. Once your business is up and running, consider hiring a video professional, such as Shutter Dream Studio, to create a Marketing video for your company and events.

Quick tip: Integrate a #hashtag with your future event! It helps other attendees to connect and interact with each other allowing for a bigger social conversation to spread about the event.

  1. Amplifying The Live Experience: From prizes to event hashtags, enhancing the experience from the beginning set up of the event will only attract more followers. By offering prizes to those who “Retweet” the most or have the best “Tweet Of The Day” about the event, can heighten the interest of engaged and reach potential attendees. Encouraging the “hash-tagging” of photos, on Facebook, Instagram, Twitter and other various social media outlets can allow those who weren’t able to attend the event to follow the action and inspire them to attend the next event!

Quick tip: Stay on top of enquiries on social media! There will always be attendees who will need questions answered whether it is directions or when will the band come on stay, remember to provide customer service promptly.

  1. Extending The Life of An Event Beyond the Event: One word: Showcase! There’s plenty of platforms to showcase the hardwork put into an event from Pinterest to Youtube. Uploading highlights from the event to these platforms can occur at anytime following the event, don’t feel as if you cannot utilize event photos and videos on social media after the event, as long as it serves a purpose of your company and remains relevant to the trends.

Quick tip: Stay active with your online community whether or not your events are weekly or monthly, keep your audience engaged all year long.


Until next time,

Pear Planning

Victoria Benitez

Social Media Intern

Color Your Event With the Color of the Year: Marsala

Posted by on Mar 8, 2015 in Buffalo Wedding Planning | 0 comments

marsala-bloody-coolPantone’s Color of the Year, Marsala, has been the talk of town from beauty to fashion this color is is absolutely stunning and has a ton of potential for home decor but more importantly event planning.


Beautiful silk fabrics first come to mind and bold patterns that are eye-catching completely win me over when I pair the two together. This deep, rich red tone is truly worth the chance for risk takers and is trending fast.
This color has plenty of potential from invitation cards to table placements and can be paired with many colors. Some of my favorites include stunning metallics such as gold for a Renaissance inspired feel.
 Or if you’re a minimalist you can pair this bold color with light pastels such as peachy pink, pistachio green and lighter tones of teal. The beauty of this color is how versatile it truly is, it can be bold and powering or you can mix it with other colors to tone it down, either way it will pave the way for an elegant event.
Are you a fan of this year’s color Marsala? How would you tie this color into your event? Let us know!
As always be bold and daring!
Victoria Benitez
Social Media Intern

PEAR @ Buffalo Indie Wedding’s Creative Bridal Show

Posted by on Mar 3, 2015 in Buffalo Wedding Planning | 0 comments


On Sunday I stopped by Buffalo Indie Wedding’s Creative Bridal Show at The Foundry Suites. Walking through the show I couldn’t help but keep my eyes focused on one thing! There were so many beautiful and unique pieces to fall head over heels for. The range of artisans and craft put into this show was clearly noticeable and I couldn’t help but walk away from the show feeling proud to be a Buffalonian! シ






This stunning headpiece is by Something Blue by LeeAndi’s a bridal boutique that can be found in North Tonawanda. Check out their Facebook page here!
Custom invitations by Louelle Design Studio based in Rochester, NY. Stay up to date with them on Instagram and their Blog.
Hotel Layfayette’s own Beauty & Dry Bar, Groom Service, owned by Lead Pro Artist Katie Ambrose. Check out their services and gallery here.
One of my favorite tables and vendors of the afternoon is by Fern Croft Floral Studios based in Eden, NY. I spoke with the owner Erin Bauer about her craft and how although she’s based in Eden she spends most her time in Buffalo designing arrangements for special events. Follow her and her flowers here.
I couldn’t help but snap a photo of these Bella Belle Shoes carried by Made by Anatomy, look at the detail put into these heels.
 I swear, the butterfly heels were calling my name! See more accessories & dresses here by Made by Anatomy.
The dresses looked as if they were all from a fairytale and the fashion show that was carried on made me want to plan my own wedding as soon as possible. I want to thank Buffalo Indie Weddings for a phenomenal bridal show, keep up the great work and I cannot wait for next one!
As always stay local, shop local.
Victoria Benitez
Social Media Intern
(all photos by PEAR)

5 Apps That Every Event Planner Needs

Posted by on Mar 2, 2015 in Buffalo Wedding Planning | 0 comments


As event planners our lives are run by the clock and keeping our schedule organized and neat versus a disorganized life is key for tasks and events to run smoothly.

Here are a few apps that can make your life easier:

1. Asana – Known as the app for “teamwork without email.” Asana allows you to assign tasks and hold conversations between your coworkers all in one app. Keeping a neat and organized workspace can prevent miscommunication between your team. Some key features that Asanaprovides are: becoming organized with tasks, communicating between your team, managing the details, planning your day and completing work on-the-go.

You can connect with your team for free on your iPhone, iPad and computer with Asana.

Price: Free

2. Google Keep – Who doesn’t love lists? Now with Google Keep you can organize your notes and mind into one place. Quickly capture what’s important through photo or text with a Gmail account.

Price: Free

3. Super Planner – Designed for professional event planners, Super Planner, is an efficient app that provides various planning tools such as: calculators for venue capacity, staffing, catering, staging, projection and dance floor, as well as useful tips.

Price: $9.99

4. Hoot Suite – An innovative app to keep all your social media accounts in one application. Empowering your business’s social status online is critical to building a foundation for followers and loyal customers.

Price: Free

5. Mention – Receive alerts of detailed statistics on your company’s online presence. Used by more than 200,000 professionals, Mention, monitor’s your business’s social media accounts and offers ways to collaborate with your team and stay up to date with competitors.

Until next time,


Victoria Benitez

Social Media Intern

Gala Sponsor | Event Planner | Fire Ice | Buffalo New York | Hotel Lafayette

Posted by on Feb 16, 2015 in PEARevents | 0 comments

We are excited to announce PEAR has been asked to be Creative Partner & Planner for the 2015 Fire & Ice Gala.

“The Fire & Ice Gala will be held Friday, March 13th, 7-11 pm at the Hotel at The Lafayette. Tickets are $150 each and sponsorships start at $500.

Join us at the Hotel at The Lafayette for our annual gala
Friday, March 13th
Tickets start at $150.00
Call 819-3420 ext. 140 for more information!


Child & Adolescent Treatment Services presents the Ignite Hope Fire & Ice Gala. This event benefits children and teens suffering from mental health issues that include depression, anxiety, and emotional distress. The money raised from this event helps fund necessary programs and services, many of which are only available at Child & Adolescent Treatment Services, that make it possible for children to recover, regain hope and become happy, healthy and thriving members of our community.

Please join us for this special event. Your participation can make the critical difference in the life of a child in our community who is struggling with a mental health disorder.

For further ticket and sponsorship information, please contact Christina Liberto716-819-3420 ext.140.”

More information HERE

Webinar | How to start and run an event planning business | PEAR |Event Blueprint

Posted by on Jan 26, 2015 in Guest Blogger | 0 comments

Check out PEAR and Event Blueprint for an amazing webinar -


2:26 Top 3 things to decide when your starting an event planning company

6:01 What to avoid when starting an event planning business

8:07 How to decide what to charge for services

12:06 Where to spend marketing dollars

13:20 Why it is important to be resourceful when starting event planning business

WellWed New York Feature: PEAR

Posted by on Jan 12, 2015 in Buffalo Wedding Planning | 0 comments

Thank you to WellWed for this amazing feature article!  Click HERE to read more!


Let your dream wedding and personal style come to life with the help of the designers at PEAR. Tailored around your vision and budget, the consultants are ready to lend their expertise in creating the most unique and timeless ceremony for your big day. Whether you are looking for someone to bounce your ideas off of, or want assistance planning your celebration from start to finish, the professionals at PEAR have you covered. Familiarizing themselves with your priorities and passions, the staff will cater to your every need.

Open House: Gift Card Gathering: Bacon & Bourbon Tasting: PEAR Private Knives

Posted by on Jan 10, 2015 in Buffalo Wedding Planning | 0 comments


Join us Thursday, January 15, 2015 for a relaxing evening tasting bacon and bourbon among friends and the community.

If you are feeling gracious, we are collecting donations in the form of gift cards for the Child and Adolescent Treatment Services #non-profit organization that raises awareness and provides treatment to children suffering with mental health issues.

Please join us for a chic night of networking, socializing and great tastes.

Private Knives & PEAR
5472 Broadway Village of Lancaster NY 14086